Data From +500.000 Phishing Simulations

Phishing Tricks

Which signs and methods fool people the most?

We use different "signs" in our phishing mails. One example could be Time Sensitivity - this is where there's a sense of urgency to click the link that pushes the user to click. We have 8 signs in total. Here's how they perform.

Toggle to compare click vs. submit rates.

Best Time

People are most likely to click in lunch time

It turns out that the time of the day people are most likely to click and submit is doing lunch hour. Honestly, we don't know why. Maybe people are in a rush to get some food.

Attack Type

Spear phishing vs automatic phishing

Here's how many people click and submit emails depending on what type of phishing email we send. Spear phishing is targeted. Auto phishing is a more generic phishing mail.

Employee Actions

What happens when a phishing email land in the inbox?

4 things can happen when you recieve phishing email. You can ignore it, you can report it, click it or even submit data. We can't track people who ignore it, but here's how people interact. Of course, we want reports to go up, which it does if you train.